What is Cymbolism?

Color is the ultimate tool a designer has at his or her disposal to communicate feeling and mood.

Cymbolism is a tool that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.

Meaning

adj 1: being effective without wasting time or effort or expense;
"an efficient production manager"; "efficient engines
save gas" [ant: inefficient]
2: able to accomplish a purpose; functioning effectively;
"people who will do nothing unless they get something out
of it for themselves are often highly effective
persons..."-G.B.Shaw; "effective personnel"; "an efficient
secretary"; "the efficient cause of the revolution" [syn:
effective]