What is Cymbolism?

Color is the ultimate tool a designer has at his or her disposal to communicate feeling and mood.

Cymbolism is a tool that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.

generic

Meaning

adj 1: relating to or common to or descriptive of all members of a
genus; "the generic name"
2: (of drugs) not protected by trademark; "`Acetaminophen' is
the generic form of the proprietary drug `Tylenol'"
3: applicable to an entire class or group; "is there a generic
Asian mind?"
site by mubs